RZA Produces ‘SAVOR.WAVS’ For New Chipotle Ad

Chipotle Mexican Grill managed to snag RZA for their latest ad campaign.

RZA produced sounds for Chipotle’s SAVOR.WAVS, a “musical and visual experience inspired
by Chipotle’s real ingredients.” SAVOR.WAVS allows users to use Chipotle’s 51 ingredients –each tied to one of RZA’s sounds – to make their own meal inspired beat. The site’s setup mimics Chipotle’s menu.

RZA also gathered fellow Wu-Tang Clan members Method Man, Raekwon, and Ghostface Killah for an official Wu-Tang track using the sounds. AWOLNATION, The Head & the Heart, GRiZ, and PANG! also used the site to make official remixes.