Jay Z Previews ‘4:44’ With ‘Kill Jay Z’ Ad Jay Z Previews ‘4:44’ With ‘Kill Jay Z’ Ad
Jay Z’s thirteenth album 4:44 is out Friday (June 30), and he just previewed it with a new commercial on Tidal. The 30-second preview... Jay Z Previews ‘4:44’ With ‘Kill Jay Z’ Ad

Jay Z’s thirteenth album 4:44 is out Friday (June 30), and he just previewed it with a new commercial on Tidal.

The 30-second preview is a Tidal x Spring collaboration and shows a young black boy running from an unknown danger. Music plays during the clip, possibly a song that will appear on the album. “Stay Black” is written on the boy’s shirt.

See the full clip on Tidal below.

Malachi Weaver

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